The Effort Effect -- The Psychology of Success

Guy Kawasaki over at How To Change The World, recently posted about a great article by Stanford psychologist Carol Dweck called The Effort Effect. 

She’s the author of a recent book: Mindset: The New Psychology of Success. 

Money quote:

“Through more than three decades of systematic research, she has been figuring out answers to why some people achieve their potential while equally talented others don’t—why some become Muhammad Ali and others Mike Tyson. The key, she found, isn’t ability; it’s whether you look at ability as something inherent that needs to be demonstrated or as something that can be developed.”

If you’re a parent, manage people in any capacity, or merely want to make huge strides in performance, I urge you to give it a read.